Power up your DC with a next generation flash “happy meal”!

Pure Rubrik The Happy Meal analogy is Bipul’s, not mine, I can’t claim credit for that one…

On Friday Rubrik made a couple of announcements around our partnership and integration with our friends over at Pure Storage; first up is support for Pure’s FlashBlade system.

FlashBlade is Pure’s scale-out NAS and Object Storage solution, so a different play to the FlashArray //M product that they made their name with, and their new //X array (the //M box on steroids, packed full of NVMe goodness), so I’m really happy that Rubrik can offer the same levels of SLA driven, API lead data protection to FlashBlade that we can deliver to the existing FlashArray portfolio.

The second announcement was around deeper integration into the //M series array, and a joint solution with Pure that will allow customers to achieve simplicity, performance, and integrated data management across hybrid and multi-cloud deployments.

Pure Rubrik Unified Data Management

In the words of the boss-man, Bipul Sinha (Rubrik’s founder and CEO), “We are pleased to lead the market with our data protection solution for FlashBlade. Finally, customers can achieve unparalleled simplicity, performance and scalability across their environment with Pure and Rubrik. Our integration truly ties together Pure’s performance and manageability, to Rubrik’s cloud native data fabric, making data more agile across hybrid cloud environments.”

So how does this benefit customers? Typical deployments with both products tend to see the following:

  • Sub-1hr deployments - no more 30 page SOWs and lengthy professional service engagements
  • Ultra-high performance - near zero latency and elimination of VM stun issues
  • Unified management across a data fabric that spans both on-premises, and public cloud
  • Seamless scalability
  • Powerful on-board reporting capability via both Rubrik Envision and Pure1
  • Typical reductions in datacentre footprint by up to 70%

Rubrik’s level of integration within the solution is important because Pure’s snapshots are done at the volume level, which means that restores must be done at the volume level. This is something of a “sledgehammer to crack a nut” solution, but Rubrik’s integration into Pure’s snapshot engine API allows for granular restore of objects and files within each snapshot, making Pure’s array based snapshots far more powerful when combined with Rubrik.

So how does it work? It’s all in the APIs, baby.

Pure Rubrik API integration

If you’re interested in powering up your datacentre with an effect as dramatic as this small child ODing on sugar, make sure that you join our joint webinar with Pure on the May 5th, or reach out to me on Twitter.

PowerUP!

Glorious.